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Most businesses have some kind of email marketing strategy. However, with more than 294 billion emails sent every day, it is imperative that your business stands out from the crowd. Here are five mistakes to avoid making with your email marketing campaign. email marketing

Sending Your Emails from a donotreply@yourdomain.com
This is incredibly unwelcoming and uninviting. You should not be surprised that your open rate is low if you send your from one of these addresses. You always want to make sure you are sending emails from an address that your customers can reply to if they have issues or questions.

Sending Image Only Based Emails
Only about 33 percent of email subscribers will have their images turned on by default. So nearly two-thirds of your subscribers will not be able to read your email. Plus, text-only emails have a 40 percent higher click-through rate than those that contain only images. If you do decide to use pictures, repeat everything in simple text.

Not Linking to Your Website
The goal of email marketing is to get people to click through to your website. Each email should include at least one link that sends subscribers to a dedicated landing page that continues the email message. Create a dedicated landing page for your email campaign, including the link in the email.

Using a One-Size-Fits-All Approach
The most effective form of any marketing method is relevance. The one-size-fits-all approach no longer works. Being relevant shows that you care about your subscribers. Segmenting your email lists, makes creating relevant email marketing campaigns a competitive advantage for your business. Segmentation can be basic or complex. By segmenting your list and customizing your message, you’ll have more engaged customers and higher click-through rates.

Ignoring Mobile
Fifty-four percent of all emails are now opened on a mobile device of some kind, checking their email more than four times a day. It’s simple, if your email campaign isn’t optimized for mobile devices many of your subscribers may not be able to read your message.

Avoiding these five mistakes can ensure that your email marketing campaign is successful. Email is still the most preferred communication channel for most customers, so creating an effective email campaign will help you out-perform the competition.


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