It does not matter what business you are in, your website is the online representation of your brand in front of an audience so it needs to be something different. Choosing the right platform to have a great website is important because it will decide which tools, customization options and speed that your website has available to it.wordpress

This platform is frequently updated, well tested and comes with community offering an unrivalled depth of support. According to a recent survey, Word Press powers 32.3% of all websites on the internet. Here are certain reasons that will tell you why word press is considered to be the best platform-

WordPress Is Free

One of the biggest selling points is that this platform does not charge even a penny for its usage. You can take the privilege of using it over the longer term and also themes, plugins and other tools without even paying for them as there are tons of free and low cost options to choose from. It is open source too which means you can alter or improve its source code in a way how you like to customize your website functionality or its appearance.

It’s Really Easy to Setup and Use

WordPress is used by people who even don’t have any idea how to code. You can choose a theme, experiment with different features and you have the site online in no time. But still you want your website to look professional for your business so if you don’t have experience of working with wordpress then it’s a good idea to pay someone to do it for you.

WordPress is SEO Friendly

WordPress is SEO friendly out of the box and you can use it further to optimize your website. It make use of standard compliance high quality code and produces semantic markup. This makes search engines like Google love this platform and this is the reason WordPress tend to have good SEO rankings than others.

WordPress is safe and secure

WordPress is developed while keeping security in mind but as internet is very uncertain place so there are always chances of your site becoming prone to cyber crimes but that goes with every platform. But the good thing is that to make your wordpress site more secure you can follow certain simple precautions.  You can choose to download top security Plugins. There are excellent free of cost options that will keep your site secure such as Wordfence Security.

WordPress Can Handle Different Media Types

When comes to your website it is not just limited to text but must have built in media uploader to upload video’s, images and audio files. WordPress supports embedded websites which means you can embed YouTube websites, tweets, instagram photos and much more by just adding the URL in WordPress post editor.

 

It’s Mobile-Ready

No matter what kind of visitors you have or what type of audience you are targeting everyone nowadays using mobile instead of full sized computers for the sake of comfort and mobility. So if your site is not mobile ready you are actually loosing large portion of your potential users. If you want your website look good on any device WordPress enables that for you.

Conclusion

These are some of the main reasons which make wordpress so popular.

Due to its robust features, many of the top brands use WordPress to power their websites including Time Magazine, Facebook, The New Yorker, Sony, Disney, Target, The New York Times, and more. So what is your choice?

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