Using Free Autoresponders

If you checked out the cost of autoresponders that are available online, you probably have given credence to the idea that a free autoresponder is something that suits your online needs. The use of free autoresponders is OK under certain circumstances, and in the world of Internet marketing, something is better than nothing!

The first thing to consider when you are looking at a free autoresponder should be the one that you can find as part of your webhosting account – this assumes that you do have one. These autoresponders are not difficult to set up and can be found in the control panel for your website. These do not contain advertisements of any kind. Don’t have a hosting account? Your hosting account doesn’t have autoresponders? There still are other ways/choices that are available to you.

There are a lot of free autoresponder services out there. The reason these services are free, is because the company makes their money back by placing a small advertisement in each message that you send out. These advertisements can be at the top of your auto responses, or at the bottom, depending on what the particular company wants to do.

You can also find paid autoresponders that offer a free version as well. These free versions may or may not include advertisements in the outgoing messages. These Autoresponder ‘light’ versions typically do not include a lot of the powerful features that make the paid versions as useful as they are. But if your needs are such that the more advanced features are not required, this can be the way to go.

Most of the free autoresponders will have a limit on the number of subscribers you can have on your list. Many people have started with these limited free versions, and then they have upgraded to the paid versions once they feel that their lists are large enough to make it worthwhile. Although you may feel that the expense of the autoresponder is not warranted until you are turning a profit, and although you may feel that from a business standpoint that this makes sense, Be careful! As (depending on what you are trying to do) it can adversely affect peoples opinions of you, and the ads may cause people to unsubscribe from your list.

As the business owner, you are the one who needs to decide whether or not you need a paid or free autoresponder service. However, having those ads that the free services put into your outgoing messages, can present a problem for you if they are competing with what you are trying to market. They can also pose a problem even if they don’t. This really depends on what you are trying to accomplish with your autoresponder.

Please feel free to leave any comments or questions you have in the space provided below.

1 Comment

  • Selma Mariudottir

    Reply Reply April 29, 2017

    Free autoresponders sometimes tend to be interpreted by many email clients as spam. Today I use a paid version, but when I was starting out, I used the free version of Mailchimp which I highly recommend. They allow you to have up to 2,000 subscribers and send 12,000 emails per month for free.

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