How to Make Money Blogging

There are just two main types of ways that entrepreneurs use to make money blogging. The first and most common way to turn a blog into a money making venture is to sell advertising to different companies and brands who interested in your blog’s readers. The second way to make money blogging helps a brand/product improve its image by creating positive correlations between the blog and your product in the mind of consumers. Both of these kinds of blogs can make a lot of money, especially if you are the marketing type (there are some out there where this is a special gift).

If you want to make your money selling advertising, there are two basic ways that you can go about this. One way is to recruit sponsors/companies that wish to put ads on your site. This kind of work can be farmed out, or you can do the work yourself and not have to pay anyone but yourself. Many people make money blogging using Google’s AdSense program. There are a number of advantages to this method, as there is very little work on your part, to begin raking in profits. However, most people discover that this is not the big money maker that they had hoped.

Selling directly to companies who want to put banner ads or sponsored links on your blog can be labour intensive, but it also can be quite lucrative. If you have a lot of contacts in industries or commercial ventures of any kind, this may be the road you should travel. People with a strong background in sales, can usually make quite a bit of money by renting blog space (advertising) to interested companies. There is however a drawback with this model in that you usually have to build quite a readership list before you can attract these advertisers. This can mean that you have to do several months (or more) of work before you see any money in blogging.

One thing you have to realize though is that as blogging becomes a more and more lucrative business, a lot of established companies are looking to get in on the the action. One way that companies are capitalizing on the blog movement is by having blogs that provide a kind of friendly face for their corporation. Often, a company will hire a blogger to create a weblog design that will specifically to appeal to that company’s customers so it will create positive associations with that company in consumers’ minds. More than one writer who never even dreamed that he or she could make money blogging has been approached by a company and offered quite a pretty penny for this kind of work.

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