Digital Marketing Basics

It’s easy to get overwhelmed we start talking with digital marketing with so many different tools tactics and strategies and new social media channels coming on almost every week it’s hard to know where to even start and that’s when today is over so we’re gonna cover three fundamental digital marketing basics you so can build profitable and high converting digital marketing campaigns.

I’m going to show you a few things that you can use to immediately take your business to the next level digital marketing. This is often made to sound overly confusing but it doesn’t need to be. The simple truth is that digital marketing is just wait for it marketing but done digitally. There are a lot of similarities between traditional and digital marketing, but there are also some key differences. These can mean the difference between winning campaign that makes you money, or a losing campaign that gets you nowhere. Step one isn’t all that different between traditional and digital marketing, before you do anything you first need to identify and clearly define your target market and who it is that you’re trying to reach. This is crucial because your target market will dictate how you advertise, where you advertise, and what you advertise. As an example, let’s say you’re going to want to use a very different message to market to a 63 year old grandmother who likes gardening and lives in Oregon then you are to a 22 year old male who is a recent college grad, likes CrossFit, and lives in Florida. These markets are likely to respond to completely different images messages and they are likely hang out in different places online. So clearly defining them first allows you to target them better. This saves you time and money by not marketing to people who are unlikely to care about what you’re offering.

Step 2 which is to create content that looks like it is native to the platform it’s on. This means taking a look at how others are using whatever platform you want to be using and then leverage and create content that feels like it fits there. Now there’s an important note here. Whatever content you create whether it’s an advertisement or an article, or an image, you want to walk a fine line between sitting in and standing out. This means that you want your content to stand out, but for the right reasons, not because it looks like it doesn’t belong there.

A few examples of media content that fits in with standing out would be taking great/unique product or brand pictures for Instagram, writing compelling and thought-provoking articles on LinkedIn, or keeping your Facebook as friendly social and human as you can, as well as keeping your tweets on Twitter short and engaging and at all times being sure to deliver a clear and consistent brand message. Your results get compounded over time. One of my favorite things about digital marketing is the ability to track how your campaign is performing, unlike with traditional marketing we’re not really sure how many people saw your message or if they did anything about it with digital marketing you can measure everything. In fact there’s almost too much information so you can be easy to get overloaded and overwhelmed. This is why I almost always suggest simplifying all processes as much as possible. This usually allows you to narrow it down to one key metric to watch, so if your goal is to get people to see your message the measurement recalled impressions (which is how many times you had shown).

If your main goal is to have people take a certain action online then watch whatever metric best the lines with that whether it’s conversions, calls, clicks, or key page views. The best way to start is to just pick one and then measure how things are performing. You can always find ways to tweak an improvement over time.

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