How is Facebook Remarketing Generally Used?

In FaceBook there are two platforms used for retargeting, FBX (FaceBook Exchange) and WCA (Website Custom Audiences). The main difference between them is that FBX makes you go through an 3rd party platform (DSP – demand-side platform). A few examples of these are AdRoll, Triggit, or Chango. With WCA you do all the work yourself…

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What is Facebook Remarketing?

Hi, I am going to start a series of posts having to do with Facebook Re-marketing, I hope you enjoy it. It is not that difficult if you follow along, but please do not skip over one post. If you want to get the best results please follow them in order. As I have set…

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