Facebook Remarketing Do’s and Don’ts Pt4 (Last one really!!)

One thing that you do not want to do is to throw all out the window and forget about your original business objectives. Define your goals, for with out this there really is no campaign. Also, you need to make sure that when you define your objectives, that they are done so in a way…

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Facebook Remarketing Do’s and Don’ts Pt3

After putting up two posts having to deal with the do’s of FaceBook Re-targeting, here are some don’ts. You know you have done everything you can think of from your highly targeted creative ads to segmenting your audience as well as creating just the best ad copy anyone ever could. But holy bad copy Batman…

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Facebook Remarketing Do’s and Don’ts Pt2

Another thing you will want to do is to optimize you conversions, and FaceBook has various tools to help you with this. These tools will also help to manage your re-marketing strategy by helping with/taking care of your bidding strategy and rotating your ads. By optimizing your conversions it will also help to generate more…

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Facebook Remarketing Do’s and Don’ts Pt1

Firstly, let’s go over some FaceBook re-targeting do’s. Make sure you include a call to action. Want to convert web site visitors into buyers as they go through the re-targeting process? You have to have a call to action. There are some key words like “click here” or “read more” that can be used to…

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Highly Effective Facebook Re-marketing Tips Pt4

Now, continuing on from my last post, you need to exclude buyers from continuing to get your FaceBook re-marketing ads. You can use the custom audience feature to add those buyers to a negative audience. This strategy is part of an overall plan to get more relative and profitable viewers (audiences) to your web site.…

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