Is Facebook Spying On You?

From a college dorm room to a global platform with over 936 million daily active users, the social networking site Facebook has revolutionized the way we communicate online. Every month, almost 20% of the world’s population logs on to build friendships, play games, make memories, and promote their businesses. And best of all, it’s free.…

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Social Media Marketing Strategy Explained

Let’s talk about what makes an online marketing strategy and more importantly what does not. Now if you run a business, or if you’re the marketing person in your company, at some point you may have had a conversation that sounds something like this “We need to get a Facebook, Twitter, YouTube, blog, email newsletter”…

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Internet Marketing Mistakes

Mistake number 1: Analysis Paralysis – A lot of people including myself get analysis paralysis. What that means is you already start to think about all the challenges that you may face before you even get started and then you get overwhelmed and you get burnt out. And to beat all you haven’t done anything…

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Tracking and Optimizing

In order to do this effectively, there are two concepts you must understand. Without this knowledge you can get very confused during this process. These two concepts that you need to understand are ‘Click Through Rate’ and ‘Variation’. Click through rate (CTR) is defined as the number of clicks you got from (in this case…

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Can Social Media Really Be Effective For The Online Marketer?

It would be unbelievable to think of knowing all about the Internet and not know a whole lot about social media sites. Simply because THEY ARE EVERYWHERE! A lot of people will spend a goodly portion of their day online with social media sites. A couple of the most popular sites would of course include…

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