Tracking and Optimizing

In order to do this effectively, there are two concepts you must understand. Without this knowledge you can get very confused during this process. These two concepts that you need to understand are ‘Click Through Rate’ and ‘Variation’. Click through rate (CTR) is defined as the number of clicks you got from (in this case…

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Can Social Media Really Be Effective For The Online Marketer?

It would be unbelievable to think of knowing all about the Internet and not know a whole lot about social media sites. Simply because THEY ARE EVERYWHERE! A lot of people will spend a goodly portion of their day online with social media sites. A couple of the most popular sites would of course include…

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Facebook Remarketing Do’s and Don’ts Pt4 (Last one really!!)

One thing that you do not want to do is to throw all out the window and forget about your original business objectives. Define your goals, for with out this there really is no campaign. Also, you need to make sure that when you define your objectives, that they are done so in a way…

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Facebook Remarketing Do’s and Don’ts Pt3

After putting up two posts having to deal with the do’s of FaceBook Re-targeting, here are some don’ts. You know you have done everything you can think of from your highly targeted creative ads to segmenting your audience as well as creating just the best ad copy anyone ever could. But holy bad copy Batman…

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Facebook Remarketing Do’s and Don’ts Pt2

Another thing you will want to do is to optimize you conversions, and FaceBook has various tools to help you with this. These tools will also help to manage your re-marketing strategy by helping with/taking care of your bidding strategy and rotating your ads. By optimizing your conversions it will also help to generate more…

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