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Blogging started as a concept in late 90s. It used to be a way of commenting about an existing web page, your visitors and readers could react or voice their opinion about that particular page. It all started as just a single-sentence commentary, but has evolved into a personal take on just about anything and everything under the sun. Online advertising has tapped into the blog’s potential in a big way. Below are 5 reasons why you should/could use blogging as an Internet marketing tool.
1.Blogging is simple. No skills are necessary… all you need to be able to do is read and type, or at least click a mouse. It’s like having a virtual piece of paper so you can write your ideas, experiences about new products, and hope that the message you are putting out there in your post comes out and gets your reader to try your product. It’s easy, all you need is a device (laptop, smart phone etc.) with an Internet connection (who doesn’t?) then you just blog and advertise.
2. Blogging is authentic. In blogs, real people share their real-life experiences, completely unaffected by by paid advertising. If you read a blog about first-hand product use, it’s almost like talking to people about their first-hand experience. You definitely want to buy a tried and tested product.
3. Blogging is free. Because blogging is still in it’s infancy as a mainstream online advertising media, most sites see it as an add-on to current marketing tools and will offer it for free. This opportunity for free web time is definitely a bonus especially to businesses that are just starting up.
4. Blogging builds credibility. As you do more and more writing about your experiences on a particular product or industry, your blog readers come to realize that they can depend on you as an expert. As a result of this, more will readers visit your site and more and more bloggers will link to your blogs. As your readership base grows, other companies will begin to take notice and they will soon start to get in touch with you for advertising on your blog, or make you an affiliate of their product. This of course will pay for every referral generated to those other companies from your blog site.
5. Blogging builds your market. Unless you are a Hollywood star, chances are, only your Mom reads your posts. Mom has a lot of friends, so she lets her friends know how interesting your blog is. But you might be in trouble if you depend on Mom to increase your readership base. Here are some ways to build your market through blogging:
-By using your e-mail. In this age of speed and quick access, logging in and downloading e-mail is simply taking longer than checking out a blog. You could get them explore your site by sending a short e-mail message as teaser for your blog site. Your e-mail can be on an entirely different subject than your blog, if so, you can use your e-mail signature to give a link to your blog.
-By using subscription. An easy way to get your readers e-mail is to give them an opportunity to subscribe to your blog. You should give some kind of exclusive information for your subscribers in order to get them to subscribe and give their e-mail address. Just be responsible in the using their e-mail addresses, you don’t need comment on your blog that labels you as a spammer.
-By understanding your readers. Conduct simple reader surveys so you can get information on their profile and advertising preferences. Ask people to give you feedback on a post, an ad link, or a trial that you shared. This like interviewing your readers without any commitment or the intrusion of a face-to-face interview.
-By joining a blog network – Consumers find credibility and convenience in clicking one link to several actual bloggers about a single subject. Clearly, more bloggers are better than one.
-By using RSS. RSS is the fastest growing technology on the Internet today. Having RSS feeds to your blog is definitely another way of generating awareness for your readership base. Having a variety of feeds can add interest to your blog.
Give your business a boost by effectively using blogging as an Internet marketing tool!
Please feel free to leave any comments or suggestions in the space provide below.